http://www.prospectmagazine.co.uk

KEY CHARACTERISTICS

• Affluent, mature and well educated subscribers primarily aged 50+
  
• Average personal income of £82,230+
  
• Homeowners with no mortgage
  
• Individuals in senior management positions
  
• Interests include: foreign travel, gourmet food & fine wine, classical music, theatre & the arts.
  

LIST DESCRIPTION & SOURCE

Prospect was launched in October 1995 by its present editor David Goodhart, a senior correspondent for the Financial Times.

Prospect has acquired a reputation as the most intelligent current affairs and cultural debate magazine in Britain. Both challenging and entertaining, Prospect seeks to make complex ideas accessible and enjoyable by commissioning the best writers, editing them vigorously and packaging their work with strong design and illustration.

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LIFESTYLE PROFILE

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