http://www.vanmeuwen.co.uk

KEY CHARACTERISTICS

• 65% Females
  
• Age 55+, retired
  
• Interests: grandchildren, crosswords, books, National Trust, pets, collectables, DIY and wildlife/environment
  
• Many multi-buyers available
  

LIST DESCRIPTION & SOURCE

Van Meuwen is a Horticultural mail order specialist, working hard to ensure the best quality plants and bulbs in exciting varieties direct to the home. Customers are buyers of very high quality Dutch flowers, bulbs, plants, roses, shrubs and fruit trees from Van Meuwen's mail order catalogue.

This is an active retirement audience.

30% higher disposable income than under 50's.

90% own their own homes of which 72% have no mortgage.

possess 80% of all private wealth.

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LIFESTYLE PROFILE

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